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Renaissance Dubai has been rebranded Crowne Plaza as part of a planned $55m refurbishment.
(01 Mar 2011)

Mohamed & Obaid Almulla LLC has signed an agreement with InterContinental Hotels Group (IHG), to take over the management of a 281-bedroom hotel in Deira, Dubai.

Recently voted No.1 upscale brand by the US Hotel Chain Survey, Crowne Plaza is now considered the world's fastest growing upscale hotel brand offering discerning business and leisure travellers high levels of comfort and excellent service in a vibrant atmosphere.

Commenting on the signing John Bamsey, chief operating officer for IHG Middle East & Africa said; "The Crowne Plaza brand is a dynamic international hotel brand that is on the move. This is our third Crowne Plaza in Dubai and will add more choice for the 56 million members of our global loyalty programme Priority Club Rewards. The facilities and location of Crowne Plaza Dubai-Deira make it a great fit for the Crowne Plaza brand - being in the heart of Dubai, close to popular heritage sites such as the gold and spice souks, Al Bastikiya heritage village and key business districts where banking, government and ministries are located. It is also within easy reach of Dubai airport."

Crowne Plaza is globally renowned as "the place to meet" and Crowne Plaza Dubai-Deira will be no exception. Its nine function rooms are newly refurbished in a striking contemporary design and fitted with the latest technology, offering a flexible and creative space for any meeting, conference or social event.

John Bamsey continued; "We are very confident that our partnership with Mohamed and Obaid Almulla will be a long and successful one. The timing of the rebrand to a Crowne Plaza coincides with the commencement of a $55m refurbishment to the rooms and public areas which demonstrates their vision and progressive attitude. Their business principles perfectly align with IHG's and the team and I look forward to working with them going forward."

Crowne Plaza Dubai-Deira, features 37 Suites, 41 Clubrooms and 203 Deluxe rooms. Upon completion of the planned renovation, the hotel room count will increase to 302. The hotel already has a newly renovated health club, a temperature controlled swimming and whirl pool plus sauna and massage facilities. There are also six, well-established, food and beverage outlets offering a great variety of international food and entertainment.

IHG operates 388 Crowne Plaza properties in more than 50 countries and a further 123 hotels in the global pipeline. It's the fourth largest upscale hotel brand in the world and is situated in major urban centres, gateway cities, and resort destinations. Its record for excellent service makes Crowne Plaza the hotel of choice for both business and leisure travellers.

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Competing against the industry’s leading operators, Abjar Hotels International LLC was presented with the following awards.
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